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Let's make your own story


From experimental design to commissioned works, I've had the opportunity to create a variety of projects with creative challenges while building strong connections along the way. 


How do you know if we're a match?
Ask yourself these questions.

01. I have both a budget and timeline in mind but I don't know where to start from

02. I want a creative design that represents my brand and also stands out from my competitors

03. I want to be part of the decision making process, be aligned and co-create

04. I want my needs to be understood and translated into something tangible

05. I want someone who is multidisciplinary and able to ensure a clear connection between the brand and its implementation
(e.g. implementing brand identity into the UI design, 3D visualization, etc...) 

06. I want to best use what I have available and build on it rather than throw it away 

07. I want someone with an architectural/interior design background for my project

08. I want to work with someone transparent with their time, expectations, and costs

09. Most of all, I don't necessarily want a formal, client-worker relationship, but a friendly, stimulating collaboration

Can you relate to any of these? 
Then let's hop to my typical design process


Design thinking process

Danica Popovic, "A Step-by-Step Guide to the Graphic Design Progress",, 2022

Brand Identity & Systems
Project process

Scroll down for the
Interior Design process


Clarity call

This 30-60 minute conversation takes place after you contact me with your project idea. During this clarity call, we get to know each other a little better. I'd like to discuss with you what you're looking for, learn more about your company, and go over my process, timelines, and how I can assist you. 


Onboarding process

If we're a good fit and you're eager to get started, I'll begin with onboarding.


This is how the process works: 

Design agreement + brief

These outline the terms and scope of our project, timelines, each person’s responsibilities during the project, payment schedule, deliverables and further details. This has an expiration date to ensure that we meet our deadlines. 


Invoice 50% upfront

I send this over to be paid within a week of our start date.



This survey is what provides me with a lot of the clarity regarding the your vision. You'll answer a Typeform with various questions - who you want to work with/sell to, what you want people to say about your brand when you're not present, etc... The survey was a big success with my previous clients. It ends up being a valuable tool in assisting them with some of the foundational tasks of establishing a brand and business vision!


Research + Moodboard Design

The next step is for me to compile all of the information from our clarity call and the survey you completed into a brand strategy guide.


This step in my process is crucial since it supports my plan for the overall brand's direction. It's what distinguishes my designs from purely aesthetic ones. I'll spend some time investigating your competitors, thinking carefully about your idea; clients, and perhaps even contacting individuals I believe to be in your target market to learn more about what matters to them or what they think about specific vibes or brand moods.

I use moodboards to capture a general atmosphere or feeling. It's more important to tell a story about the emotions and tones the brand will rely on than it is to gather images for that company to use on their website or other communications.


Clients employ me to understand their business and market and to breathe life into their brand. It's crucial to understand that, even though I want you to adore your brand, I also want it to WORK for you.


Concept work

This is when things start to really take off and become thrilling. I begin developing concepts after determining the brand's mood. For me, it's crucial to sketch with originality and fresh ideas. ​ The project typically involves two rounds of revision for the brand concept, giving us two chances to perfect details like the color scheme, typefaces, logo layouts, etc. Because I want to make sure you adore the brand, this is crucial. But I'll probably also remind you here to consider the topic from the perspective of your ideal client.


Brand style guide

A typical style manual includes the following

1. Business Overview

2. Ideal clients

3. Brand Tones (the lens through which you’ll write and create things for your business)

4. Brand Voice

5. Moodboard

6. Primary Logo + Usage

7. Secondary Logos + Usage

8. Submark + Usage

9. Color Palette

10. Typography

11. Image Style Patterns + Brand Elements

12. Application


Wrap-up meeting

We'll wrap up with the last 50% invoice and a brief call to review the brand style guide and marketing materials. Before I send things out, I prefer to talk you one last time so you can ask me any questions you might have about how to implement your new brand. An ideal one-hour session that will get you started utilizing your brand style guide to make your own graphics for your blog, social media platforms, launches, promotions, etc.



When the handover of the project is done I am available for assistance with its implementation.

Should this imply a considerable investment of time, a service can be arranged. 

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